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play2prep is a social education game for high school juniors and seniors to prepare for standardized tests for U.S. college admissions that is fun, social, engaging and highly beneficial. 

We used the following guidelines in our concept creation for the play2prep brand:    

• High school students need a logo to look somewhat “cool”, for lack of a better word. 
• Have fun, engaging look, feel and voice.
• Be sophisticated. Do not scream "I am a game".
• Do not look too juvenile